México Invita: The App Aiming to Guide More Than 2 Million Tourists During the 2026 World Cup

From finding the best route to a World Cup stadium to booking a trip on the Maya Train or discovering a Magic Town, the new “México Invita” app seeks to become the digital guide for the more than two million tourists expected to visit the country during the 2026 FIFA World Cup.

Presented by the Ministry of Tourism (Sectur) and the Agency for Digital Transformation and Telecommunications (ATDT), the platform was designed to accompany domestic and international visitors throughout the tournament and connect the passion for soccer with Mexico’s cultural, culinary, and tourism richness.

Tourism Minister Josefina Rodríguez Zamora explained that the application will allow users to plan itineraries, access tourism and cultural information, explore mobility options, and discover destinations across the country’s 32 states.

“This application will allow visitors to learn about more than 290 tourism routes, discover recommendations for our Magic Towns, and access useful information to travel across Mexico in a safer, more practical, and more connected way,” she said.

Available in Spanish and English for iOS and Android devices, México Invita centralizes information about Mexico’s three World Cup host cities — Mexico City, Guadalajara, and Monterrey — while also promoting tourism experiences throughout the rest of the country with the goal of spreading the economic benefits generated by the tournament.

The platform includes information on museums, archaeological sites, cultural venues, regional cuisine, and tourist attractions, as well as tools designed to facilitate visitor mobility.

Among its main features is the ability to consult tourism routes, obtain information for purchasing Maya Train tickets, and access recommendations for planning trips throughout the country.

José Antonio Peña Merino, head of the Agency for Digital Transformation and Telecommunications, explained that the application was developed by the federal government’s Software Factory through a comprehensive mapping of tourism services and attractions.

“It offers not only the obvious and general services that a visitor would require, but also the possibility of exploring, both inside and outside the host cities, all the available cultural, culinary, and public-space offerings,” he said.

In addition to tourism information, México Invita will include emergency phone numbers, access to the Ángeles Verdes roadside and tourist assistance service, and guidance for visitors who may need support during their stay.

In an interview on N+’s morning program Despierta, Rodríguez Zamora said that Mexico expects to receive more than two million tourists during the 2026 World Cup.

“Tourists are those who stay overnight, regardless of the number of visitors,” the official explained, noting that the country received nine million international tourists in March alone this year.

The minister added that both the app and the 078 telephone assistance line will be available 24 hours a day, seven days a week, with bilingual support to assist travelers with safety, lodging, dining, transportation, and stadium access.

“Every tourist who comes to our country will generate economic activity and gain a perception of what Mexico truly is, so those who come will be welcome,” she said.

México Invita is part of the tourism strategy deployed by the federal government to capitalize on the global visibility of the 2026 World Cup and transform the arrival of fans into an opportunity to promote destinations, boost local economies, and showcase the country’s cultural diversity.

Once the tournament concludes, the application will remain active as a permanent platform for promoting tourism in Mexico.

Source: Mexican Press Agency